Pliant × Hyperfocus

Plaint is ahead of the pack when it comes to Fintech start ups. The Berlin based company is pushing things forward with their unique card offerings and dashboard services for company transactions. Pliant solutions help clients to optimise their financial stack with virtual and physical credit card solutions.

Cards that move your business forward

Pliant was under-going extreme growth and with that a brand new brand had been developed by Berlin brand studio Koto. We were asked as Hyperfocus to go client side and help implement the new brand, build up the design team and evolve the foundations that had already been created.

Working with the current design team across brand and digital we built up design processes, a living style guide called LEAP, animation principles and crafted the new design aesthetic for spacial and environmental execution.

Living style guide LEAP

We love going client side and helping to shape and form teams. It allows us to inspire and implement systems we have been using and developing for years. The idea is always to empower the team and give them the necessary tools for success.

Pliant was an incredible journey, we met some incredible talents and have nothing but respect for the work they are doing over there. We are confident our contribution over the past month's and the results from the team will set them up for the ultimate success moving into the years to come.


Raphael Freire (Brand), Pedro Iwamoto (Senior Brand), Seisho Manabe (Lead Product), Nikolas Skrobek (Senior Product), Benjamin Reiß (UI/UX), Paul Watmough-Halim (Lead Brand Experience)

We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those?
Let’s connect.

+49[0]40 22851928

Hyperfocus GmbH
Eimsbütteler Chaussee 21
20259 Hamburg

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