Heimplanet – CoreBook


Brand Strategy ▷ Visual Identity ▷ 
▷ Digital Styleguide

For the past few years Heimplanet has played a pretty important role with the team here at Hyperfocus. Heimplanet is an outdoor brand with an incredible catalouge of innovation on the roster. From ground breaking tents to award winning bags and beyond.

For the past couple of months we have been worked in collaboration with Corebook, an online living style guide website builder to develop their new platform. The Living Style guide we have created is a new vision for the brand as they enter their 16th years. We have worked hard to evolve their mission, vision, TOV and design language.

The aim is to set the new standards for the design team and create a central point of truth that the entire team can access, collaborate and have a shared understanding of the company vision moving forward.

Recently we got the chance to show case all the hard work from the past few months at the head office, Haffen city Hamburg. The whole crew were there and we had quite the evening presenting the work. 

We are excited to share the share the new portal with you very soon. Until then here are a few highlights from the our trip to see the team.

Other posts

Being Here, The HQ.


As a dreamer I would turn the pages of Creative Review and read articles about new upcoming studios. The creme dela creme of the design community, carefully crafted and curated pictures illustrated an office packed with books, plants and white walls. This I believed was where my design dreams would come true. One day I two would drink coffee and chit chat at the designer breakfast bar about the latest design trends.

Well my career didn't really deliver in that part. For years I bounced around agencies and design studios whose only environmental spend was on the water machine. As my career blossomed and my network and friendships grew, I still clung to those old aspirations of that office I saw in a magazine all those years ago. Fast forward to today and things are a little bit different. I am now the proud co-founder of our very own design studio and what comes along with that is indeed an office.

So in that once held vision I was keen to make sure that what we created was gonna envision that. Over the past two years building the studio we have had two spaces. One was a shared space of epic proportions with Silicon Pauli and Shift, two premium Hamburg based design studios. The second and where we reside today is a smaller yet equally beautiful space. 

We have made it our mission and vision to create a space that breeds, fun and lighter with a little bit of culture thrown in to measure. Our future thoughts for our beloved space is to create an environment that celebrities the people that work with us. A little home from home that can be called your creative sanctuary. We keep trying and moving forward with it, its as much apart of who we are what we stand for as the work we produce. 

Who knows where the future will take us as a studio but for right now we call the Hyperfocus HQ a space where culture can be created from within… oh and where those plants I once envisioned actually are a reality (lets we remember to water those bad boys 🙂 

Other posts

We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those?
Let’s connect.

+49[0]40 22851928

Hyperfocus GmbH
Eimsbütteler Chaussee 21
20259 Hamburg

©2022 Hyperfocus