Building the worlds most courageous brands that create impact and move you with soul
A design studio that sits at the intersection between brand & product design. We create loveable, shareable, bold, and engaging digital-first brands that will change the world.
Recent Work
Journal
Our journal is our little quiet corner of the internet. Here we can express our thoughts, hopes, dreams, and aspirations as people and as a design studio.

INTERVIEW
Interview with Max from Ragged Edge on the POD

FEATURED
Our co-founder Paul, announced as one of the top 20 designers in 2025

ONSTAGE
Who is? Get to know our latest designer Lelaina and her passion for branding

ONSTAGE
See the full video of us on stage at this years D&AD festival. Talking about the Nike Run branding
Our Purpose
We believe in building a place that is fun, friendly, and aspirational. Our team is passionate about creating change, not only in how branding is done but also socially, sustainable, and responsibly.


Clients
We are proud to partner with some of the most visionary brands in the world, from start-ups to global icons.

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Let’s connect.
hi@hyperfocus.cc
Hyperfocus GmbH
Eimsbütteler Chaussee 21
20259 Hamburg
Germany
©2025 Hyperfocus



