DAYY

SERVICES

Visual Identity

▷ Motion Design

After over 10 years of business it was time to take the brand to the next level. The founder loves the idea of Shibui (渋い), the Japanese aesthetic of simple, subtle, and unobtrusive beauty. This was a perfect place to start to create a beautiful clean and elegant brand system. Motion plays a key role in pushing our narrative along throughout the whole brand experience. Together with our gradient concept that starts and ends the day, we have a simple line pictogram illustration that describes the studios services and micro details that stylishly animate to frame the design.