I’m Jan, co-founder and brand design lead here at Hyperfocus.
What are you doing here and tell us who you really are?
I started as a graphic designer and was always involved in projects creatively. Now that I co-founded Hyperfocus, I spend more time running the business, but I still enjoy being part of the design process. My contribution to Hyperfocus is creating structures and processes that help us balance creativity with clear goals.
How did you come to work with Hyperfocus?
Paul and I co-founded the studio after I spent a decade running a design studio and working at larger agencies. I wanted a change and had been discussing the idea with Paul of starting a new studio. With our combined experience and vision, we aimed to create a modern, agile, digital brand experience studio that combines brand and product development. Our goal is to provide a dynamic solution that fits today's fast-paced world.
What's your style?
I have a preference for minimal, futuristic, bold, and timeless design aesthetics, but I am open to all kinds of design styles. I draw inspiration from both past and contemporary interpretations of these aesthetics. Experimenting with new design elements and techniques is important to me as it allows me to push my boundaries and explore new ideas.
You working on anything big in the background?
Not really. I’m hyperfocused on Hyperfocus.
What made you fall in love with design?
Skateboarding and its accompanying culture and aesthetic had a profound impact on me. When I hung out with design and art students, it felt like being with my skate buddies. The sense of community and shared values transcended borders and connected me with like-minded people worldwide. In my early career, skateboarding and design were intertwined, and they played a crucial role in shaping my path as a designer.
Do you have any design heroes?
I draw inspiration from design legends such as Anton Stankowsky and Paul Rand, as well as more contemporary designers like Eike König and Stefan Sagmeister. Virgil Abloh, in particular, commands my respect for his significant influence not only in fashion but also in the entire creative industry.
Inspire a new generation of designers in one word?
Keep it simple