RedDot Award

This one is quite special! we won the prestigious RedDot award for our work with Heimplanet. We have had a relationship with them in various guises for the past couple of years. This award is kind of an accumulation of that, but the work that was judged was from a recent refresh of the brand. We undertook the task of reworking the foundations of the brand that we had already created.

Building on the foundations we reimagined the whole design system and organised the fundamentals, created a new TOV, and made sense of the brand. A big clean up and a razor sharp brand platform was built to unify the entire team.

The RedDot is something quite special as it stands for innovation and design at the highest standards. Many, products, people and projects that have inspired us as creatives have been awarded the RedDot so this quite the celebration for Hyperfocus. Super chuffed 🙂

Watch the video: Building the Heimplanet Living Styleguide Platform