Is this the perfect rebrand?

Brand review with a difference

We have reviewed quite a few brands on our YouTube channel over the past three years. Jan and I never discus our scores until they are revealed at the very end. So it's always a surprise when they are revealed. I have always been on tentative hooks wether on not I could give a perfect score or not. We secretly believed this was probably impossible and never gonna happen until Wolff Olins came along and knocked it out of the park.

Check out our latest and probably greatest video right here as we break down the new LG brand by the fantastic Wolff Olins.

Video here:

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