As a dreamer I would turn the pages of Creative Review and read articles about new upcoming studios. The crème de la crème of the design community, carefully crafted and curated pictures illustrated an office packed with books, plants and white walls. This I believed was where my design dreams would come true. One day I two would drink coffee and chit chat at the designer breakfast bar about the latest design trends.
Well my career didn't really deliver in that part. For years I bounced around agencies and design studios whose only environmental spend was on the water machine. As my career blossomed and my network and friendships grew, I still clung to those old aspirations of that office I saw in a magazine all those years ago. Fast forward to today and things are a little bit different. I am now the proud co-founder of our very own design studio and what comes along with that is indeed an office.
So in that once held vision I was keen to make sure that what we created was gonna envision that. Over the past two years building the studio we have had two spaces. One was a shared space of epic proportions with Silicon Pauli and Shift, two premium Hamburg based design studios. The second and where we reside today is a smaller yet equally beautiful space.
We have made it our mission and vision to create a space that breeds, fun and lighter with a little bit of culture thrown in to measure. Our future thoughts for our beloved space is to create an environment that celebrities the people that work with us. A little home from home that can be called your creative sanctuary. We keep trying and moving forward with it, its as much apart of who we are what we stand for as the work we produce.
Who knows where the future will take us as a studio but for right now we call the Hyperfocus HQ a space where culture can be created from within… oh and where those plants I once envisioned actually are a reality (lets we remember to water those bad boys 🙂