Create a unifying digital design system

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ABOUT

The product, development, and innovation department at Deutsche Bahn decided to develop a series of ‘travel assistant’ digital products. The angle would be to create a consistent look and feel to all future developed Deutsche Bahn products that would coincide with the customer journey.

In order to do this a Design System should be developed to create continuity across all the products (DPP / Digital Product Platform). It should enable a lean approach to building and testing the products that would be created for the project. It would house components, documentation and could be used for a decentralized team of developers and designers.

Our Co-Founder Paul was the design lead on the project from the very beginning of the project. Working alongside Product & UX Design Studio, DayOne - Berlin and img.ag on the project amongst other contributors.

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A flexible component library enables adaptability while personalizing every digital touchpoint.



 

 

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Hyperfocus is a design studio that sits at the intersection between brand and product design.

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