Create a unifying digital design system
Barrier-free and open to the public

ABOUT
The product, development, and innovation department at Deutsche Bahn decided to develop a series of ‘travel assistant’ digital products. The angle would be to create a consistent look and feel to all future developed Deutsche Bahn products that would coincide with the customer journey.
In order to do this a Design System should be developed to create continuity across all the products (DPP / Digital Product Platform). It should enable a lean approach to building and testing the products that would be created for the project. It would house components, documentation and could be used for a decentralized team of developers and designers.
Our Co-Founder Paul was the design lead on the project from the very beginning of the project. Working alongside Product & UX Design Studio, DayOne - Berlin and img.ag on the project amongst other contributors.


A flexible component library enables adaptability while personalizing every digital touchpoint.

Hyperfocus is a design studio that sits at the intersection between brand and product design.
hi[@]hyperfocus.cc
Hyperfocus GmbH
Eppendorfer Weg 95a
20259 Hamburg
Germany
©Hyperfocus 2026
Imprint
Privacy Policy