Everyone loves a smooth stay

Straiv

SERVICES

▷ Brand Strategy

▷ Visual Identity

▷ Tone of Voice

▷ Platform & Styleguide

Straiv is a leading provider of digital guest experience solutions for the hospitality industry. Its platform enables hotels to modernise the guest journey, combining operational efficiency with a seamless, connected experience. As the company evolved, its brand needed to reflect the scale and ambition of the platform it had built. 

The objective was to reposition Straiv as the market leader in digital guest solutions, creating a more mature and credible identity without losing the approachable, people-first personality that defines the brand. 

Overview

The rebrand of Straiv has had an exceptional impact on the brand equity, an overall increase in traffic to the platform and public perseption of the brand and prouct. Resulting in some incredible stats in the first few month's of launch this year.

 
+ Bounce rate on the website decreased by 18%

+ Sessions increased  54%

+ Session duration increased by +117.15%

Our strategy centered on the idea of ‘a smooth stay’, capturing both the effortless experience Straiv enables for guests and the simplicity it brings to hotel operations. Every element of the new identity and website was designed to communicate ease, efficiency, and trust, reinforcing Straiv’s promise of removing friction from every step of the customer journey.

We developed a new design system and visual language that aligned with Straiv’s evolved positioning while building on recognisable elements of the existing brand. A refreshed, and more contemporary green palette maintained brand recognition, while the existing dot from the logo was maintained in the new wordmark and transformed into a distinctive graphic device that reinforces the concept of a smooth, frictionless guest journey. 

The new identity was developed as a living system, designed to scale across every application while maintaining clarity and consistency. Central to the rollout was a complete redesign of the Straiv website, where we translated the new brand positioning into an intuitive, user-centred experience with clearer navigation, stronger storytelling, and a more engaging visual language.

By removing friction from the experience, users naturally engaged more deeply. Visitors spent more than twice as long on the site, viewed more pages per session, and bounced significantly less, reflecting a more intuitive and engaging experience.