ABOUT

IMAGINE are a new hot take on the Berlin scene, they say “We’re a collective of thinkers and makers, with the purpose of elevating brands and their agencies through music and sound”. So in order to appease their new fans, be that agencies or just the adoring musos outside their new slick minimalist office space, we had to build a brand that was as progressive as they are.

Taking inspiration from magazines such as ID, The Face, Popeye and trashy Fanzines we built a dynamic and flexible brand system. Typography inspired by childhood faves like He-Man, Knight Rider and Battlestar Galactica. Our mashup approach challenges traditional grids, formats and skews perspectives. The brand embodies the motions that one needs to go through to express and indulge in the creative process.