ABOUT

Straiv is a leading provider of digital guest experience solutions for the hospitality industry. Its platform enables hotels to modernise the guest journey, combining operational efficiency with a seamless, connected experience. As the company evolved, its brand needed to reflect the scale and ambition of the platform it had built. 

The objective was to reposition Straiv as the market leader in digital guest solutions, creating a more mature and credible identity without losing the approachable, people-first personality that defines the brand. 

OVERVIEW

The rebrand of Straiv has had an exceptional impact on brand equity, public perception, and platform traffic, resulting in some incredible stats in the first few months after launch.

+ Bounce rate on the website decreased by 18%
+ Sessions increased  54%
+ Session duration increased by +117.15%