ABOUT

We partnered with the Berlin-based startup JUCR to develop their new brand identity.  JUCR has a pretty clear mission: they want to democratize electric charging, giving you a piece of the action. Earn while you charge, share your charger with others, and make their product the go-to solution for home charging.

We created an elegant, simple design system featuring a bold, natural pastel color palette, striking imagery, strong contemporary typography, and effortless motion.

Note: Here is our interpretation of the brand.
The logo icon and wordmark were not executed in the final vision.