IMAGINE
SERVICES
Visual Identity ▷ Tone of Voice
Motion Design
IMAGINE are a new hot take on the Berlin scene, they say “We’re a collective of thinkers and makers, with the purpose of elevating brands and their agencies through music and sound”. So in order to appease their new fans, be that agencies or just the adorning muso’s outside their new slick minimalist office space, we had to a build a brand that was as progressive as they are.
Taking inspiration from magazines such as ID, The Face, Popeye and trashy Fanzines we built a dynamic and flexible brand system. Typography inspired by childhood faves like, He-man, Knight Rider and Battlestar Galactica. Our mashup up approach challenges traditional grids, formats and stews perspectives. The brand embodies the motions that one needs to go through to express and indulge in the creative process.



We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those?
Let’s connect.
+49[0]40 22851928
hi@hyperfocus.cc
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Eimsbütteler Chaussee 21
20259 Hamburg
Germany
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