This is how we do it

There is this idea that to be truly creative and experimental there should be no barriers holding back the floodgates of inspiration. We agree creativity plays a huge role in branding but understanding the core building blocks and defining targets and goals is the key to focussing that creativity into the right places. We have defined 6 steps that play out over a defined roadmap. Each one is a piece in the puzzle to unlocking your digital brand and the potential it has on the road to success.


Design Systems

A key factor to successfully integrating your brand is owning a design system. Long gone are the days of pdf guidelines that are clunky and hard to use. We will build you a 'central source of truth' a place where you can manage all the brand components for your business. From 'Tone of Voice' to ui libraries, code snippets, and Logo formats. It's all there at the touch of a button for you to use and own your own brand. 


Our 6 Step Process Explained

In this video, we take a deep dive into these topics and go case by case into the benefits of all 6 steps.

Our Methods

Sounds great right? But how do you even do that? We have re imagined techniques and processes that are used in lean digital product development. Reimaging them for digital brand development.


Workshop Culture

Brand focused workshops, unlocking your mission purpose and future.


Sprint Methods

Tailored digital planning processes that allow us to focus on the important details.


Decision Making

Quickfire no-fuss decisions that take you to the next step quickly and effectively.


Brand Lab

Validate your ideas with the right audience as we ask the right questions to the right people.


Tool Box

Developing the right tools for the journey ahead incl, UI kit development, design systems, and tooling.


Lean Prototyping

Quick lean in-the-hand prototypes to really feel and understand your brand.

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Hyperfocus is an intense form of mental concentration or visualization that focuses consciousness on a subject, topic, or task. 

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Hyperfocus GmbH
Eimsbütteler Chaussee 21
20259 Hamburg

+49 173 620 678 2